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Journalist, Creator… or Both? For a long time, journalism and content creation felt like two separate worlds. Journalists were expected to stay behind the scenes, invisible and objective, while creators thrived on personality, relatability, and personal branding. But in today’s media landscape, the lines between the two have blurred. As someone who works on-camera, edits […]

The first video I chose was a Snapchat story about India Love, with the thumbnail “India Love tired of being single.” The clip tries to frame her as someone who dated multiple celebrities and is now desperate to settle down and have children. It goes further by suggesting that her recent reappearance online is because […]

3 Word Brand Lessons I’ve learned 5 tips for using analytics in the newsroom5 tips for using analytics in the newsroom From the News Leaders analytics reading, I learned that journalists need to move beyond basic page views and focus on real engagement, such as comments and time spent on the article. Newsrooms should study their […]

TikTok and its algorithm can be both fascinating and dangerous. The way the app quickly learns what you like sometimes in just a few seconds is both impressive and unsettling. It curates your feed so precisely that it feels like it knows you better than you know yourself. In some ways, I genuinely enjoy this. […]