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Journalist, Creator… or Both?

For a long time, journalism and content creation felt like two separate worlds. Journalists were expected to stay behind the scenes, invisible and objective, while creators thrived on personality, relatability, and personal branding. But in today’s media landscape, the lines between the two have blurred. As someone who works on-camera, edits vertical video, and builds a multimedia portfolio, I find myself constantly negotiating both identities: journalist and creator.

Should journalists act like creators?

I think journalists can act like creators with boundaries. Creators reach people where they actually are: on TikTok, Instagram, YouTube Shorts. They communicate in a format that’s visual, fast, and personal, which can make important information more accessible. When journalists borrow creator techniques like voice, editing style, or storytelling hooks, it can strengthen news engagement rather than weaken it.

But the key difference is motive. Creators post to build a brand or spark entertainment. Journalists post to inform, clarify, verify, and serve the public.

Class debates made this clear: once a journalist starts prioritizing likes over accuracy, or personality over truth, the work stops being journalism. Acting like a creator isn’t the problem acting like a creator instead of a journalist is.

Where I draw the line

I draw the line at credibility.

I can show personality, style, and creative storytelling, but I won’t:

• exaggerate for attention

• prioritize speed or aesthetics over accuracy

• insert myself into a story in a way that distracts from the reporting

• let my personal opinions shape the facts I present

For me, the responsibility is always: Is this serving the story or serving me?

If a trend helps me explain something clearly like using a hook, vertical format, or eye-catching captions I’ll use it. But if a trend makes the information less factual or less ethical, I won’t.

How this shapes my portfolio and storytelling

My final portfolio will reflect this balance. I want it to show that I’m a journalist who understands the modern audience, not a creator chasing trends. That means:

• visual explainers with on-screen sourcing

• vertical videos that prioritize clarity over hype

• strong audio and writing that focus on accuracy

• a brand that is relatable but still professional

My storytelling style will blend both worlds: creative enough to capture attention, disciplined enough to keep trust.

VERTICAL VIDEO ON AI GETTING TO REAL

https://www.youtube.com/watch?v=jtGgB5ONB5A